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Titolo 4
Ron Santa Cruz
Guimar
When you start paying attention to what people are drinking in Tenerife, Ron Santa Cruz quickly comes to mind. It's a relatively new rum on the Canary Islands scene, as the distillery was founded in 2010, but it has already carved out a significant niche in local consumption.
This isn't a rum meant to be analyzed in a glass like a premium aged rum. Its focus is different: versatility and ease of use. Most of its versions—white, gold, or even platinum—are designed to mix well, with a smooth, non-aggressive, and slightly sweet profile.
For example, the gold has that classic touch with light notes of vanilla and wood thanks to its aging in oak barrels, but without being heavy. It's an easy-drinking, balanced rum, designed to work both with soda and on the rocks. The white and platinum versions follow this same approach: clean, fresh, and very neutral, ideal for cocktails or mixed drinks without any fuss.
Then you have more casual versions, like strawberry flavors or honey rum, which lean more towards sweet and aromatic, very much in line with what's popular in the Canary Islands for after-dinner drinks or more relaxed gatherings.
Ultimately, Ron Santa Cruz isn't trying to compete with complex, long-aged rums. Its niche is clear: gatherings, outdoor dining, nights out with friends, and that kind of consumption where you want something that always works. It's easy to find in supermarkets, bars, and entertainment venues across the island, and it's part of the everyday rum scene in Tenerife.
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Where to eat
Cofradía de Pescadores - Candelaria
The Fishermen's Guild Bar Nuestra Señora de Candelaria is a place where seafaring tradition is reflected in every dish. Located next to the port, it offers fresh fish and seafood, simply prepared to enhance their flavor. Its atmosphere is family-friendly, authentic, and popular with locals, making it an ideal stop for those seeking Canarian seafood cuisine in its most honest and intimate form.
What to see
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If you truly appreciate volcanic landscapes, the Arco de La Puente in Güímar offers much more than just a curious shape. It's a natural arch carved into volcanic tuff within the ravine, sculpted by erosion over millennia. When you arrive, you don't just see a rocky "gateway"; you understand how water and time have shaped the terrain. It's a little-known spot, incredibly photogenic, and possesses a wild quality that makes it truly special.
Activities
Parque Recreativo Los Brezos
If you're looking for a recreational area where the mountains feel more open and wild, Los Brezos has a very particular atmosphere. Here, the landscape constantly changes between pine forests, scrubland, and clearings with sweeping views. It's a very comfortable place to spend the day having a barbecue or picnic, but also for a short walk and enjoying the fresh air and tranquility of the summit.
Beaches
Playa de la Nea
La Nea Beach in Radazul is a volcanic black sand beach perfect for lingering. It's very close to Santa Cruz, but the atmosphere here is calmer, with a breakwater that softens the waves and a promenade along the entire shore. It's a comfortable beach, well-integrated into the surroundings and very popular with locals.
Nightlife
Shopping
Gin Macaronesian
If you enjoy gin but want something different, Macaronesian has that unique touch you'll notice from the first sip. Produced in Tenerife, it combines water from volcanic galleries with well-balanced botanicals. There's the classic, fresher, and cleaner version, as well as bolder options like strawberry or brownie. It's a versatile gin: you can play it safe with a simple gin and tonic or experiment a bit more if you're feeling adventurous.
Sports
Barranquismo Barranco Hondo
Barranco Hondo, in the municipality of Candelaria, offers an ideal canyoning experience for those seeking adventure in a natural, uncrowded setting. Its route combines rappels, trail sections, and natural pools, surrounded by volcanic walls covered in native vegetation. It is a technical and visually spectacular descent, where you can appreciate the silence and power of the southeastern Tenerife landscape.
Trekking
Malpais de Guimar
The Malpaís de Güímar is a nature reserve that protects a unique volcanic landscape on the east coast of Tenerife. Its trails run through lava fields, volcanic cones, and areas of tabaiba and cardon ferns, offering a spectacular contrast with the intense blue of the Atlantic. It's an ideal place for leisurely walks, birdwatching, and photographing a nearly untouched environment, where nature is revealed in its purest state.