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Titolo 4
Dulcería Vilaflor
Vilaflor




When you step into Dulcería Vilaflor, you're not in a modern pastry shop; you're in one of those places where the traditional methods have been preserved for decades. Founded in 1968 as a family business, it continues to work with traditional recipes from the Chasna region, passed down almost entirely orally and respecting the original methods.
Here, everything revolves around craftsmanship. The sweets are made with basic, natural ingredients: almonds, flour, eggs, lemon, cinnamon, and aniseed, without any added preservatives or artificial elements. This is evident in the flavor, which is more direct, less "industrial," and has that homemade touch that's hard to find these days.
The most representative items are the almond cakes, easily recognizable for their texture and subtle hint of anise. But that's not all: you'll also find rosquetes (ring-shaped pastries), mantecados (shortbread cookies), almendrados (almond cookies), and brazo de gitano (Swiss roll), all within the realm of traditional Canarian confectionery.
The shop is simple and unpretentious. You come in, choose what you fancy, and take it with you, although you can also try something there. The atmosphere is friendly and direct, very much in line with what you'd expect from a family-run business in a small town.
Another interesting detail is that their products aren't just sold in the shop: you can also find them at other locations around the island, which speaks volumes about their long history.
If you're passing through Vilaflor, this is the kind of place where you make a quick stop… but leave with a bag full. Because one thing is clear: you come here for tradition, not because it's trendy.




Mess conferma
Where to eat
Dulceria Hermano Pedro
If you're passing through Vilaflor and craving something truly sweet, this is one of those places you absolutely have to stop. At Dulcería Hermano Pedro, you'll find homemade pastries, freshly baked and bursting with traditional flavor. You can sit down for a coffee and a slice of cake or simply take some local sweets to go. It's a friendly, village-style place where the service and the quality of the products go hand in hand.
What to see
La Hoya
The hamlet of La Hoya, in San Miguel de Abona, is one of those places that helps you understand what life was like in southern Tenerife before tourism. Declared a Site of Cultural Interest as an Ethnological Site, it preserves traditional architecture, historic paths, water sources, and agricultural terraces in a rural setting that has changed very little over time.
Activities
Avistamiento de aves Corona Forestal
Birdwatching in Tenerife's Corona Forestal is an ideal experience for nature lovers and those seeking peaceful birdwatching. In the pine forests of Mount Teide, you can see species such as the blue finch, sparrowhawk, woodpecker, and wood pigeon, as well as various birds of prey. A quiet, fresh, and vibrant environment where every step reveals a distinct song and a true connection with the Canary Islands forest.
Beaches
Nightlife
Shopping
Mercado del Agricultor del Valle de San Lorenzo
The San Lorenzo Valley Farmers Market, in the municipality of Arona, is a space where local farmers and artisans offer fruits, vegetables, cheeses, breads, wines, and traditional pastries directly to the public. With a warm and authentic atmosphere, it is an ideal place for those seeking fresh, quality products, while supporting the local economy and the agricultural traditions of southern Tenerife.
Sports
Circuito Motocross
The San Miguel de Abona Motocross Circuit is one of Tenerife's premier motocross venues. Its technically designed volcanic terrain combines jumps, tight turns, and fast sections, offering fun for both experienced and beginner riders. Located in an arid environment overlooking the sea, it is a popular meeting point for motorsports enthusiasts, with a local atmosphere, training sessions, and competitions throughout the year.
Trekking
El Sombrero de Chasna
The Sombrero de Chasna Route is a trail that leads to one of the most iconic mountains in southern Tenerife, renowned for its distinctive profile. From its summit, you can enjoy breathtaking panoramic views of Mount Teide, the Ucanca Valley, and the southern coast. It is a high-mountain route that combines history, volcanic landscapes, and the pastoral traditions that shaped life on these peaks.